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Johnson, along with her brother Charles, led the company on a path to resurgence by taking part in Goldman Sachs 10,000 Small Businesses workshops and seminars, where she would develop an overarching strategy to put JSB again on a growth trajectory. A part of this strategy was going after bigger contracts that supplied safety for building firms, which meant going up towards much larger companies. Although her company couldn’t compete with the scale and assets of her competitors, Johnson realized that her safety firm had a long time of experience over them—a bonus that proved to be a helpful bargaining chip at the negotiating table.
Slattery and other Youth Services Worldwide executives declined interview requests over a number of months. In an emailed response to written questions, a senior vp, Jesse Williams, asserted that the company fastidiously looks after its prices and delivers worth to taxpayers.
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Ardour is actually engrained in the culture at SIA. Choo Poh Leong, Senior Manager Crew Companies acknowledged: “I believe a vital ingredient is the general tradition … the fact that you have got individuals which might be very pleased with the custom. And I think loads of senior people – and it rubs of on the junior crew – take delight in the truth that they helped build up the airline.” This pride ensures that SIA’s workers proceed to try for a worthwhile company with superior service (Wirtz et al., 2007).