Large businesses generate a variety of publicity — not all of it good. After the campaign wound down, Ayers returned to Target and immediately resumed pitching the agency to his political pals. One recalled his agency receiving a classic Bienstock dangle: I’ve got this great shopping for company. Does not price you something.” This person really ran a model using Goal’s acknowledged methodology and located that it might be costlier than negotiating with the TV stations immediately. And yet within the election cycle immediately following Ayers’ departure from the RGA, the group gave Goal a minimum of sixty three percent of its media business.
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