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[Solved] Google Analytics Bounce Rate: What is Website/Blog Bounce Rate in Google Analytics?  

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What is Website/Blog Bounce Rate in Google Analytics?

This topic was modified 11 months ago by oskaaay

I can help handle Web design, Digital Marketing, grow real followers on social media, whiteboard animation, crypto investments, blog and also offer TRAINING in all above mentioned and make money online guides.

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In a simple term, (Google Analytics Bounce Rate) website bounce rate or Blog bounce rate indicates how people interact with your website or blog after landing on the first page that brought them in.

For example, if your reader (Mr Ola) visit Page A on your website/blog and then exit immediately - It will be recorded as high bounce rate which means he visited a single page and then leave your website/blog totally for other ones.

Low bounce rate indicates that your readers interact with other sections of your blog more than just the single page that brought them in which is the best. Though higher bounce rate not that bad if your website or blog is meant to point readers more to external sites than web pages within it. 

This post was modified 11 months ago by oskaaay

I can help handle Web design, Digital Marketing, grow real followers on social media, whiteboard animation, crypto investments, blog and also offer TRAINING in all above mentioned and make money online guides.




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Let's see what Google define Bounce rate to be on their official page below:

Bounce rate

About bounce rate

bounce is a single-page session on your site. In Analytics, a bounce is calculated specifically as a session that triggers only a single request to the Analytics server, such as when a user opens a single page on your site and then exits without triggering any other requests to the Analytics server during that session.

Bounce rate is single-page sessions divided by all sessions, or the percentage of all sessions on your site in which users viewed only a single page and triggered only a single request to the Analytics server.

These single-page sessions have a session duration of 0 seconds since there are no subsequent hits after the first one that would let Analytics calculate the length of the session. Learn more about how session duration is calculated.

Is a high bounce rate a bad thing?

It depends.

If the success of your site depends on users viewing more than one page, then, yes, a high bounce rate is bad. For example, if your home page is the gateway to the rest of your site (e.g., news articles, product pages, your checkout process) and a high percentage of users are viewing only your home page, then you don’t want a high bounce rate.

On the other hand, if you have a single-page site like a blog, or offer other types of content for which single-page sessions are expected, then a high bounce rate is perfectly normal.

Lower your bounce rate

Examine your bounce rate from different perspectives. For example:

  • The Audience Overview report provides the overall bounce rate for your site.
  • The Channels report provides the bounce rate for each channel grouping.
  • The All Traffic report provides the bounce rate for each source/medium pair.
  • The All Pages report provides the bounce rate for individual pages.

If your overall bounce rate is high, then you can dig deeper to see whether it’s uniformly high or whether it’s the result of something like one or two channels, source/medium pairs, or just a few pages.

For example, if just a few pages are the problem, examine whether the content correlates well with the marketing you use to drive users to those pages, and whether those pages offer users easy paths to the next steps you want them to take.

If a particular channel has a high bounce rate, take a look at your marketing efforts for that channel: for example, if users coming via display are bouncing, make sure your ads are relevant to your site content.

If the problem is more widespread, take a look at your tracking-code implementation to be sure all the necessary pages are tagged and that they’re tagged correctly. And you may want to reevaluate your overall site design and examine the language, graphics, color, calls to action, and visibility of important page elements.

You can use Optimize to test different versions of your site pages to see which designs encourage users to engage more.

If you have a single-page site, learn about non-interaction events that you can implement to better capture user engagement and identify single-page sessions that are not bounces.

I can help handle Web design, Digital Marketing, grow real followers on social media, whiteboard animation, crypto investments, blog and also offer TRAINING in all above mentioned and make money online guides.

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